About us

We’re a startup that’s been focused on building, not marketing.

Still in stealth (for now). But we want to connect with leading MSPs.

Our thesis

Three things we believe.

01

The MSP is the AI change agent

Your clients already call you first about technology. They will call you first about this too.

02

Advice must be paired with delivery

A roadmap is easy to sell. The hard part is what happens when the client says yes.

03

Technology partnership unlocks the market

Nobody keeps up with this alone. The tools change weekly and good engineers are expensive.

Who we are

We’ve assembled a team for this mission.

Channel veterans who have spent their careers in this business, and world class engineers out of iconic startups and at-scale technology companies.

About the founder

Russ Morton

Russ Morton

CEO & FOUNDER

I spent a decade in the MSP channel, most of it as a longtime product leader for Datto Backup, through the IPO and the Kaseya acquisition. I started Elevate because helping MSPs deliver AI transformation to their small businesses is the biggest opportunity I’ve ever come across in my career.

We’re early, but we’re onto something. I’d love to talk to you.